BOOKS & RESOURCES

BOOKS & RESOURCES

BOOKS ON: BRAND AS BUSINESS CONCEPT

featured:

Brands and Branding (The Economist Series)

2003, by Rita Clifton

Aaker on Branding: 20 Principles That Drive Success
2014
David Aaker
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
First edition 1992
Fifth edition 2012
J N Kapferer
What is Brand Equity, Anyway?
2002
Paul Feldwick
The Economy of Brands
2010
Jan Lindemann
BOOKS ON: BRAND BUILDING THROUGH NARRATIVE & DESIGN

featured:

Ogilvy on Advertising

1985, by David Ogilvy

Designing Brand Identity: An Essential Guide for the Whole Branding Team
1st edition 2003
5thedition 2018
Alina Wheeler
Buying In: The Secret Dialogue Between What We Buy and Who We Are
2010
Rob Walker
A New Brand World
2001
Scott Bedbury
Emotional Branding: The New Paradigm for Connecting Brands to People
2010
Marc Gobe
Disruption: Overturning Conventions and Shaking Up the Marketplace
1996
Jean-Marie Dru
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
2009
Adam Morgan
The Culting of Brands: Turn Your Customers into True Believers
2005
Douglas Atkin
Concepting: Creating Successful Brands in a Communications-oriented Era
2001
Jan Rijkenberg
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
2001
Margaret Mark and
Carol Pearson
How Brands Become Icons: The Principles of Cultural Branding
2004
Douglas B. Holt
BOOKS ON: “WHY TRADITIONAL BRANDING IS DEAD”

featured:

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

2017, by Sean Ellis and Morgan Brown

Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You
2016
Geoffrey G. Parker
and Marshall
W. Van Alstyne
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
2016
Kevin Kelly
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
2014
Itamar Simonson &
Emaneul Rosen
BOOKS ON: HUMAN’S AND MEANING MAKING

featured:

The Design of Everyday Things: Revised and Expanded Edition

2013, by Don Norman

Visual Intelligence: Sharpen Your Perception, Change Your Life
2017
Amy E. Herman
Driven: How Human Nature Shapes Our Choices
2002
Paul R. Lawrence
and Nitin Nohria
100 Things Every Designer Needs to Know About People
2011
Susan Weinschenk
In the Name of Identity: Violence and the Need to Belong
1996
Amin Maalouf
The Storytelling Animal: How Stories Make Us Human
2012
Jonathan Gottschall
The Social Animal: The Hidden Sources of Love, Character, and Achievement
2011
David Brooks
Consciousness and the Social Brain
2013
Michael Graziano
BOOKS ON: GETTING UNSTUCK & FINDING INSPIRATION

featured:

The Art of Looking Sideways

2001, by Alan Fletcher

The New Dictionary of Cultural Literacy: What Every American Needs to Know
2002
E. D. Hirsch and
Joseph F. Kett
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace
1998
Gordon MacKenzie
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
2014
Ed Catmull and
Amy Wallace
Do Design: Why Beauty is Key to Everything
2016
Alan Moore
The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential
1996
Tony Buzan and
Barry Buzan
Out of Our Minds: Learning to be Creative
2001
Ken Robinson
Innovating for People: Handbook of Human-Centered Design Methods
2012
LUMA Institute
Lateral Thinking: Creativity Step by Step
1970
Edward de Bono
BOOKS ON: COMMUNICATING IDEAS EFFECTIVELY

featured:

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

2013, by Lee LeFever

Made to Stick: Why Some Ideas Survive and Others Die
2007
Chip Heath
and Dan Heath
Style: Lessons in Clarity and Grace (12th Edition)
2016
Joseph M. Williams
and Joseph Bizup
Presentation Zen: Simple Ideas on Presentation Design and Delivery
2010
Garr Reynolds
Words Like Loaded Pistols: Rhetoric from Aristotle to Obama
2012
Sam Leith
BOOKS ON: BUSINESS AND ECONOMIC FUNDAMENTALS

featured:

Economics in Minutes, 200 Key Concepts Explained in an Instant

2014, by Niall Kishtainy

Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
2014
M. Ragas and
E. Culp
The Long and the Short of It: A guide to finance and investment for normally intelligent people who aren’t in the industry
2009
John Kay
Misbehaving, the making of behavioral economics
2015
Richard Thaler
The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management
2009
Peter F. Drucker
Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
2017
Kate Raworth
BOOKS ON: MEDIA, LANGUAGE AND POWER
Power/Knowledge: Selected Interviews and Other Writings, 1972-1977
1980
Michel Foucault
Conscientious Objections: Stirring Up Trouble About Language, Technology and Education
2011
Neil Postman
Manufacturing Consent: The Political Economy of the Mass Media
2011
Edward S. Herman
and Noam Chomsky
BOOKS ON: STORY STRUCTURE

featured:

Story: Style, Structure, Substance, and the Principles of Screenwriting

1997, by Robert McKee

The Art Of Dramatic Writing: Its Basis in the Creative Interpretation of Human Motives
1972
Lajos Egri
Save the Cat
2005
Blake Snyder
The Hero's Journey: Joseph Campbell on His Life and Work (The Collected Works of Joseph Campbell)
2014
Joseph Campbell
and Phil Cousineau
BOOKS ON: SOCIETAL INFLUENCE ON HUMAN CHOICE

featured:

The Art of Choosing

2010, by Sheena Iyengar

The Protestant Ethic and the Spirit of Capitalism: and Other Writings (Penguin Twentieth-Century Classics)2002
Max Weber
Bowling Alone: The Collapse and Revival of American Community
2001
Robert D. Putnam
Chronicles of a Liquid Society
2017
Umberto Eco
The Patterning Instinct: A Cultural History of Humanity's Search for Meaning
2017
Jeremy Lent
Suicide: A Study In Sociology
1897
Emile Durkheim
BOOKS ON: TOPICS FOR BEING “WELL-ROUNDED”

featured:

Urban Code: 100 Lessons for Understanding the City

2011, by MIT Press

The Lessons of History
2012
Will Durant and
Ariel Durant
Blues People: Negro Music in White America
1999
Leroi Jones
A Brief History of Time
2011
Stephen Hawking
States of Shock: Stupidity and Knowledge in the 21st Century
2015
Bernard Stiegler
Cosmos
2011
Carl Sagan
This Changes Everything: Capitalism vs. The Climate
2014
Naomi Klein
Enlightenment Now: The Case for Reason, Science, Humanism, and Progress
2018
Steven Pinker
Basic Writings of Nietzsche
2011
Friedrich Nietzsche
The Consolations of Philosophy
2013
Alain De Botton
BOOKS ON: HOW TO THINK

featured:

The 5 Elements of Effective Thinking

2012, by Edward B. Burger and‎ Michael Starbird

Intuition Pumps And Other Tools for Thinking
2013
Daniel C. Dennett
The Thinker's Toolkit: 14 Powerful Techniques for Problem Solving
2009
Morgan D. Jones
BOOKS ON: BUSINESS STRATEGY

featured:

Good Strategy Bad Strategy: The Difference and Why It Matters

2011, by Richard Rumelt

Competitive Strategy
1998
Michael E. Porter
Blue Ocean Strategy
2005
W. Chan Kim an
Renee Mauborgne
Valuation: Measuring and Managing the Value of Companies 6th Edition
6th edition 2015
Tim Koller
Marc Goedhart
David Wessels
The Lean Startup
2011
Eric Ries
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
2010
Alexander Osterwalder
and Yves Pigneur
The Long Tail: Why the Future of Business Is Selling Less of More
2006
Chris Anderson
BOOKS ON: TIMELESS CLASSICS FOR PERSONAL SUCCES

featured:

The Richest Man in Babylon

1926, by George Clason

Think and Grow Rich
1937
Napoleon Hill
The Greatest Salesman in the World
1968
Og Mandino
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
1st edition 1989
25th anniversary edition 2013
Stephen Covey
BOOKS ON: BEHAVIORIAL ECONOMICS

featured:

Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being

2010, by George. A. Akerlof and Rachel E. Kranton

Pre-Suasion: A Revolutionary Way to Influence and Persuade
2016
Robert Cialdini
Thinking, Fast and Slow
2011
Daniel Kahneman
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
2009
Dan Ariely
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
2009
Stephen D. Levitt
and Stephen J Dubner
Nudge: Improving Decisions About Health, Wealth, and Happiness
2009
Richard H. Thaler
and Cass R. Sunstein
The Paradox of Choice: Why More Is Less, Revised Edition
2009
Barry Schwartz
The Power of Habit: Why We Do What We Do in Life and Business
2012
Charles Duhigg
Drive: The Surprising Truth About What Motivates Us
2011
Daniel H. Pink
Switch: How to Change Things When Change Is Hard
2010
Chip Heath
and Dan Heath
The Wisdom of Crowds
2005
James Surowiecki
The Signal and the Noise: Why So Many Predictions Fail--but Some Don't
2015
Nate Silver
BOOKS ON: OTHER BOOKS WE LIKE

featured:

Value & Worth: Creating New Markets in the Digital Economy

2012, by Irene C.L. Ng

Hit Makers: How to Succeed in an Age of Distraction
2017
Derek Thompson
The Secret Lives of Sports Fans: The Science of Sports Obsession
2013
Eric Simons
Portals: A Treatise on Internet-Distributed Television
2017
Amanda Lotz
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