BOOKS & RESOURCES

BOOKS ON: BRAND BUILDING THROUGH NARRATIVE & DESIGN

Designing Brand Identity: An Essential Guide for the Whole Branding Team

1st edition 2003
5thedition 2018
Alina Wheeler

Buying In: The Secret Dialogue Between What We Buy and Who We Are

2010
Rob Walker

A New Brand World

2001
Scott Bedbury

Emotional Branding: The New Paradigm for Connecting Brands to People

2010
Marc Gobe

Disruption: Overturning Conventions and Shaking Up the Marketplace

1996
Jean-Marie Dru

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

2009
Adam Morgan

The Culting of Brands: Turn Your Customers into True Believers

2005
Douglas Atkin

Concepting: Creating Successful Brands in a Communications-oriented Era

2001
Jan Rijkenberg

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

2001
Margaret Mark and
Carol Pearson

How Brands Become Icons: The Principles of Cultural Branding

2004
Douglas B. Holt

BOOKS ON: “WHY TRADITIONAL BRANDING IS DEAD”

Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

2016
Geoffrey G. Parker
and Marshall
W. Van Alstyne

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

2016
Kevin Kelly

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

2014
Itamar Simonson &
Emaneul Rosen

BOOKS ON: HUMAN’S AND MEANING MAKING

Visual Intelligence: Sharpen Your Perception, Change Your Life

2017
Amy E. Herman

Driven: How Human Nature Shapes Our Choices

2002
Paul R. Lawrence
and Nitin Nohria

100 Things Every Designer Needs to Know About People

2011
Susan Weinschenk

In the Name of Identity: Violence and the Need to Belong

1996
Amin Maalouf

The Storytelling Animal: How Stories Make Us Human

2012
Jonathan Gottschall

The Social Animal: The Hidden Sources of Love, Character, and Achievement

2011
David Brooks

Consciousness and the Social Brain

2013
Michael Graziano

BOOKS ON: GETTING UNSTUCK & FINDING INSPIRATION

The New Dictionary of Cultural Literacy: What Every American Needs to Know

2002
E. D. Hirsch and
Joseph F. Kett

Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace

1998
Gordon MacKenzie

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

2014
Ed Catmull and
Amy Wallace

Do Design: Why Beauty is Key to Everything

2016
Alan Moore

The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential

1996
Tony Buzan and
Barry Buzan

Out of Our Minds: Learning to be Creative

2001
Ken Robinson

Innovating for People: Handbook of Human-Centered Design Methods

2012
LUMA Institute

Lateral Thinking: Creativity Step by Step

1970
Edward de Bono

BOOKS ON: COMMUNICATING IDEAS EFFECTIVELY

Made to Stick: Why Some Ideas Survive and Others Die

2007
Chip Heath
and Dan Heath

Style: Lessons in Clarity and Grace (12th Edition)

2016
Joseph M. Williams
and Joseph Bizup

Presentation Zen: Simple Ideas on Presentation Design and Delivery

2010
Garr Reynolds

Words Like Loaded Pistols: Rhetoric from Aristotle to Obama

2012
Sam Leith

BOOKS ON: BUSINESS AND ECONOMIC FUNDAMENTALS

Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

2014
M. Ragas and
E. Culp

The Long and the Short of It: A guide to finance and investment for normally intelligent people who aren’t in the industry

2009
John Kay

Misbehaving, the making of behavioral economics

2015
Richard Thaler

The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management

2009
Peter F. Drucker

Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist

2017
Kate Raworth

BOOKS ON: MEDIA, LANGUAGE AND POWER

Power/Knowledge: Selected Interviews and Other Writings, 1972-1977

1980
Michel Foucault

Conscientious Objections: Stirring Up Trouble About Language, Technology and Education

2011
Neil Postman

Manufacturing Consent: The Political Economy of the Mass Media

2011
Edward S. Herman
and Noam Chomsky

BOOKS ON: STORY STRUCTURE

The Art Of Dramatic Writing: Its Basis in the Creative Interpretation of Human Motives

1972
Lajos Egri

Save the Cat

2005
Blake Snyder

The Hero's Journey: Joseph Campbell on His Life and Work (The Collected Works of Joseph Campbell)

2014
Joseph Campbell
and Phil Cousineau

BOOKS ON: SOCIETAL INFLUENCE ON HUMAN CHOICE

The Protestant Ethic and the Spirit of Capitalism: and Other Writings (Penguin Twentieth-Century Classics)2002

Max Weber

Bowling Alone: The Collapse and Revival of American Community

2001
Robert D. Putnam

Chronicles of a Liquid Society

2017
Umberto Eco

The Patterning Instinct: A Cultural History of Humanity's Search for Meaning

2017
Jeremy Lent

Suicide: A Study In Sociology

1897
Emile Durkheim

BOOKS ON: TOPICS FOR BEING “WELL-ROUNDED”

The Lessons of History

2012
Will Durant and
Ariel Durant

Blues People: Negro Music in White America

1999
Leroi Jones

A Brief History of Time

2011
Stephen Hawking

States of Shock: Stupidity and Knowledge in the 21st Century

2015
Bernard Stiegler

Cosmos

2011
Carl Sagan

This Changes Everything: Capitalism vs. The Climate

2014
Naomi Klein

Enlightenment Now: The Case for Reason, Science, Humanism, and Progress

2018
Steven Pinker

Basic Writings of Nietzsche

2011
Friedrich Nietzsche

The Consolations of Philosophy

2013
Alain De Botton

BOOKS ON: HOW TO THINK

Intuition Pumps And Other Tools for Thinking

2013
Daniel C. Dennett

The Thinker's Toolkit: 14 Powerful Techniques for Problem Solving

2009
Morgan D. Jones

BOOKS ON: BUSINESS STRATEGY

Competitive Strategy

1998
Michael E. Porter

Blue Ocean Strategy

2005
W. Chan Kim an
Renee Mauborgne

Valuation: Measuring and Managing the Value of Companies 6th Edition

6th edition 2015
Tim Koller
Marc Goedhart
David Wessels

The Lean Startup

2011
Eric Ries

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

2010
Alexander Osterwalder
and Yves Pigneur

The Long Tail: Why the Future of Business Is Selling Less of More

2006
Chris Anderson

BOOKS ON: TIMELESS CLASSICS FOR PERSONAL SUCCES

Think and Grow Rich

1937
Napoleon Hill

The Greatest Salesman in the World

1968
Og Mandino

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

1st edition 1989
25th anniversary edition 2013
Stephen Covey

BOOKS ON: BEHAVIORIAL ECONOMICS

Pre-Suasion: A Revolutionary Way to Influence and Persuade

2016
Robert Cialdini

Thinking, Fast and Slow

2011
Daniel Kahneman

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

2009
Dan Ariely

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

2009
Stephen D. Levitt
and Stephen J Dubner

Nudge: Improving Decisions About Health, Wealth, and Happiness

2009
Richard H. Thaler
and Cass R. Sunstein

The Paradox of Choice: Why More Is Less, Revised Edition

2009
Barry Schwartz

The Power of Habit: Why We Do What We Do in Life and Business

2012
Charles Duhigg

Drive: The Surprising Truth About What Motivates Us

2011
Daniel H. Pink

Switch: How to Change Things When Change Is Hard

2010
Chip Heath
and Dan Heath

The Wisdom of Crowds

2005
James Surowiecki

The Signal and the Noise: Why So Many Predictions Fail--but Some Don't

2015
Nate Silver

BOOKS ON: OTHER BOOKS WE LIKE

Hit Makers: How to Succeed in an Age of Distraction

2017
Derek Thompson

The Secret Lives of Sports Fans: The Science of Sports Obsession

2013
Eric Simons

Portals: A Treatise on Internet-Distributed Television

2017
Amanda Lotz