BOOKS & RESOURCES

BOOKS ON: BRAND AS BUSINESS CONCEPT
BOOKS ON: BRAND BUILDING THROUGH NARRATIVE & DESIGN
BOOKS ON: “WHY TRADITIONAL BRANDING IS DEAD”
featured:
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
2017, by Sean Ellis and Morgan Brown
BOOKS ON: HUMAN’S AND MEANING MAKING
BOOKS ON: GETTING UNSTUCK & FINDING INSPIRATION
BOOKS ON: COMMUNICATING IDEAS EFFECTIVELY
featured:
The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
2013, by Lee LeFever
BOOKS ON: BUSINESS AND ECONOMIC FUNDAMENTALS
BOOKS ON: MEDIA, LANGUAGE AND POWER
BOOKS ON: STORY STRUCTURE
featured:
Story: Style, Structure, Substance, and the Principles of Screenwriting
1997, by Robert McKee
BOOKS ON: SOCIETAL INFLUENCE ON HUMAN CHOICE
BOOKS ON: TOPICS FOR BEING “WELL-ROUNDED”
BOOKS ON: HOW TO THINK
BOOKS ON: BUSINESS STRATEGY
BOOKS ON: TIMELESS CLASSICS FOR PERSONAL SUCCES
BOOKS ON: BEHAVIORIAL ECONOMICS
featured:
Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being
2010, by George. A. Akerlof and Rachel E. Kranton